- Microsoft (MSFT +2.4%) is shutting down its Mixer live-streaming service, and will move its streamers and the audience to Facebook Gaming (FB +0.2%).
- That's a setback for Microsoft's ambitions to compete with Twitch (NASDAQ:AMZN) and YouTube (GOOG, GOOGL), but looks likely to broaden its gaming service reach: Microsoft will provide its Project xCloud streaming service to Facebook Gaming.
- Microsoft aimed at Twitch when it launched Mixer in 2017, after reconfiguring its Beam acquisition from the year before.
- As of last August, Mixer had about 30M viewers.
- Microsoft will retain Beam's technology, and use its low-latency video networking for internal purposes.