- The beauty sector is thrown a curveball after Amazon (AMZN -0.4%) Business announces the launch of the Amazon Professional Beauty Store.
- The e-commerce giant says the beauty concept for professionals will offer stylists, barbers and estheticians a convenient, custom shopping experience with great selection.
- Some of the brands included are Wella Color Charm, RUSK, and OPI Professional.
- Names to watch off the development include Sally Beauty Holdings (SBH -8.5%), Ulta Beauty (ULTA -3.8%) and Revlon (REV -3.2%).