- Deere (NYSE:DE) is outfitting its tractors with startup Hello Tractor's technology, which allows farmers to hail the machines via an app, monitors the vehicles' movements and transmits usage information such as fuel levels.
- The aim is to help the company boost sales of its tractors in Africa - the world's least mechanized agricultural sector.
- Deere is currently testing the technology on around 400 tractors in Ghana and Kenya, and plans a broader rollout across the continent in the second half of this year.